Finalise Your Roadmap to your Strongest Q4 and BFCYM Yet!

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Speakers

This event has been specifically tailored for DTC eCommerce teams keen to deliver their strongest BFCM. We have an array of practitioner speakers who have taken the time to share their firsthand experience and insights into how they are approaching Q4.
Get their playbooks, roadmaps and processes. 

Our Q4 Prep Edition will help digital-retail operators like you structure and finalise your roadmap to a strong Q4 in 2021.  You can’t afford to miss this because:

As more companies continue to discover the potential of DTC, the Prep Edition will give you the foresight to boost your Q4 performance in the ever-evolving retail landscape.

Speakers

We have been incredibly picky about the speakers we have on board as they have all been invite-only. We have a thorough vetting criterion that ensures all our speakers are experienced and highly respected thought leaders. Gain cutting-edge insights and tactics to help you avoid any thorny issues and tap into the biggest opportunities of this year’s BFCM. We’re still confirming the agenda. Below are some confirmed speakers.

Savannah Sanchez

Founder of The Social Savannah

Chase Dimond

Managing Partner at Structured

Thomas Hal Robson-Kanu

Founder, CEO of
The Turmeric Co

Jason Wong

Partner at Wonghaus Ventures + Doe Lashes

Jeffrey Sawyer Lee

Founder, FitTrack

Eric Bandholz

Founder,
Beardbrand

Val Geisler

Customer Evangelist at Klaviyo

Meghann York

SVP Product Marketing

EmarsysSAP BW

Nii A. Ahene

Chief Strategy Officer
at Tinuiti

The 2X eCommerce Community

TRACKS

Creating Your BFCM Battle Plan

Starting early should be the #1 priority for a successful Q4. However, planning early without the correct information, resources and network may just not bear the results you need. That’s why our Q4 Prep Edition is designed to give you everything you need to enter the battlezone and give you an edge over the competition.

Conference Schedule

  • Day One
  • Day Two

First Stage

11:00 - 11:15

Orientation and Welcome

11:25 - 11:45

Opening Keynote: The Turmeric Co's customer-centric approach to Q4

Thomas Hal Robson-Kanu

11:55 - 12:35

Panel: Founders Q4 Strategy Roundtable

Eric Bandholz

Jeffrey Sawyer Lee

Benjamin Smith

Josh Elizetze

Kaleigh Moore
  (Moderator)

12:45 - 13:10

How to Prepare for BFCM

Chase
Dimond

13:20 - 13:45

SMS Marketing Prep for Q4

Alex Beller

13:55 - 14:35

Audience Building for Q4 Expert Panel
How to scale BFCM revenue without increasing Ad Spend

Gen Furukawa

Soma Toth

Arri Bagah

   Kurt Elster
 (Moderator)

14:45 - 15:10

Optimize your Q4 with Scenario Planning

Matt Putra

15:20 - 15:45

Q4 Decision Making: How to make full time decisions with part time data

John Coyle

15:55 - 16:20

Youtube For eCommerce
How To Skyrocket Your Q4 With This Highly Scalable and Underrated Channel

Tim Keen

15:55 - 16:35

Panel: YouTube Ads for Q4 Expert

Tim Keen

Secret Speaker

Secret Speaker

Secret Speaker

Second Stage

11:00 - 11:15

Orientation and Welcome - streamed from Stage 1 - NS to enable

11:25 - 11:45

Secret topic

Secret Speaker

11:55 - 12:35

Panel: Performance Marketing for Q4 Expert Panel

Nii A. Ahene

Nick Shackleford

Darius Kunca

Steve Dinelli

Chloë Thomas
  (Moderator)

12:45 - 13:10

Why Q4 is a great time to go Headless

Nick Raushenbush

13:20 - 13:45

Getting The Most Out of BFCM From Your Existing Customers

Jason Wong

13:55 - 14:35

Zero and 1st Party Data for Q4 Expert Panel

Matt Schlicht

Val Geisler

Dan McGaw

Meghann York

Rosie Bailey
(Moderator)

14:45 - 15:10

How To Drive Conversions & Retention Through Personalized Customer Experiences For BFCM 2021

Philippe Roireau

15:20 - 15:45

Data-Driven UX for Q4 Success

Jon MacDonald

15:55 - 16:35

Panel: Q4 Success Expert Panel

Secret Speaker

Secret Speaker

Secret Speaker

Secret Speaker

15:55 - 16:35

Marketing Leaders Q4/BFCM Forum

Stephan Lukac

Joe Cornfield

Michael Ahuja

Lewis Fausett

Ian Leslie (Bolt)
  (Moderator)

First Stage

11:00 - 11:15

Orientation and Welcome

11:25 - 11:45

How to Prepare Your eCommerce Business for VC Funding

Samir El-Sabini

11:55 - 12:35

Panel: Email and SMS Readiness for Q4

Chase Dimond

Jessica Totillo Coster

Rytis Lauris

Will Laurenson
  (Moderator)

12:45 - 13:10

Your Bottom Line Counts:
Tracking Profits to Optimize Your Store Towards Q4 and The Holiday Season

Kobi Melamed (or Eden)

13:20 - 13:45

Your Influencer Marketing Playbook to Crush this BFCM

Taylor Lagace

13:55 - 14:20

How to Write, Produce, Film & Edit eComm Video Ads

Moshe Saraf

14:30 - 14:55

How to Stand Up a Global Fulfillment Network Before the Holidays

Casey Armstrong

15:05 - 15:30

Pricing and Discounting Strategies for Q4

Burc Tanir

15:40 - 16:20

Creatives and Creators Expert Panel

Savannah Sanchez

Claudiu Cioba

Sherice Banton

Moshe Saraf

  Kurt Elster
(Moderator)

Second Stage

11:00 - 11:15

Orientation and Welcome

11:20 - 11:40

Preparing for BFCM in light of iOS 15

Rytis Lauris

11:45 - 12:25

Founders Q4 Strategy Roundtable

Eric Toczko

Marc Barros

Dylan Mullan

Umar Qamar

Derric Haynie
 (Moderator)

12:30 - 12:55

Social Creatives Prep for Q4

Savannah Sanchez

13:00 - 13:25

How to Choose the Right Tech Tools to Grow Your Store in Q4

Derric Haynie

13:30 - 13:55

Advanced Performance Marketing for Q4 and BFCM

Ori Goronovitch

14:00 - 14:25

Search Marketing for Q4 - Organic and Paid

Fernando Angulo

14:30 - 14:55

How To Keep The Customers You've Already Attracted Through Better Email Marketing

Val Geisler

15:00 - 15:40

Founders Q4 Strategy Panel

Marc Barros

Secret Speaker

Secret Speaker

Secret Speaker

Our Partners

Platinum partners

Gold partners

Silver partners

Copper partners

Frequently Asked Questions

General

It stands for Black Friday Cyber Monday – it represents the biggest shopping season across the world. This year’s event will be from 26th -29th November, 2021.

Commerce Accel Conference takes over the baton from 2X eCommerce into the realm of events and networking experiences that deliver data-backed digital-retail content and networking. Be on the lookout for our subsequent editions coming to a screen or location near you.

It is a global online experience with 8 content tracks featuring innovative keynotes, roundtable discussions and unlimited networking opportunities on how to make this your strongest Q4 yet! The presentations from industry pros and visionaries will highlight where the industry is headed, share insights into the latest innovations, provide forecasts ON the industry trends for Q4 and give a blueprint of helpful information for businesses ahead of BFCM.

The live events will run between 11:00-17:00 EST on September 16th & 17th, 2021.

All event content is set to stream in the EST time zone. The replays will be available on-demand to all premium attendees up until December 31st 2021.

Yes. You can access all the live keynotes, sessions and networking activities free of charge. However, you need to purchase the premium event pass to access on-demand content and the event community.

Recordings of all sessions will be available to premium pass holders. Pay for your recordings here (link).

If you don’t purchase a ticket now, you’ll not have the chance to purchase replays after the event. All premium ticket holders can purchase lifetime access to the content for an additional $30.

All our speakers have years, if not decades, of experience delivering big wins in their respective niches. So, you will get strategies and ideas that have been proven to generate results and that you can replicate for your success. No hearsay or opinions. Just proven facts and strategies!

The event is open to anyone with an interest and general familiarity with DTC. We have a broad range of sessions and discussions covering topics from beginner to advanced levels.

Sign up as a premium pass holder to get exclusive access to the Commerce Accel Community to create ongoing connections with peers and experts.

The conference will be hosted on a platform that is compatible with: Chrome for Android 34+, Chrome for Desktop 34+, Firefox for Android 41+, Firefox for Desktop 42+, Edge for Windows 10+, Opera for Desktop, Safari for Mac, Safari for iOS

Tickets

Please write to our customer success team at partnerships@2xecommerce.com.  We’ll be happy to send you an invoice.

Why not? For groups of 3 or more, we’re extending a generous discount of 20%. Please reach out to our customer success team at partnerships@2xecommerce.com.

Credit card, Debit Card and Paypal options, all secured with the Stripe Integration.

Tickets are only refundable within 24 hours of purchase. However, you can transfer your ticket to someone else.

Partnerships

Visit the Sponsor’s page and click on any sponsors logo to learn more about them. You will also find a list of sponsors and partners with excellent products and solutions for your business growth.

Sponsorship opportunities are available on a first-come, first-served basis. Check out our sponsor page and fill the sponsor’s form. Our customer success team will be in touch with you to guide you on the best opportunities for your brand.

Please email our media team at partnerships@2xecommerce.com.

Please shoot us an email at partnerships@2xecommerce.com.

What attendees say about our events

This is going to be high signal/noise ratio -- strategies to close the year on a high note with 4Q BFCM strategies.
Gen Furukawa
Co-Founder, Prehook
It is a fantastic opportunity to prepare for Q4 and give yourself an edge.
Max Waddell
Senior Manager, Accenture Interactive - Digital Commerce
Really looking forward to this event. The speakers list has been curated to cover a wide variety of topics.
Vincente Pass
Vice President of Growth, TechSparq

Tickets

Get your front row seats at the most inclusive DTC Forum of 2021

Invest in your business with an all-success ticket that will give you a host of exclusive benefits
such as access to the Event Community, On-demand content and more.

📣 Free Pass

Price:

$0.00

No hidden fees,
totally free

🎉 Premium Q4 Success Pass

Price:

$199.00

Team discounts
available

Savannah Sanchez

Founder of The Social Savannah.

Savannah Sanchez is a paid social expert with a proven track record of helping DTC brands profitably acquire customers through campaign management + ad creative production.

With over five years of experience working as a media buyer and ad creative strategist, she has evolved to become an industry leader in executing profitable paid social strategies, speaking at multiple international conferences, and sharing her insights via most social media channels. 

Chase Dimond

Managing Partner at Structured.

Chase is currently a Partner at Structured, a top eCommerce marketing agency, where he runs the email team.

Since June of 2018, we’ve helped our clients send over a billion emails resulting in over $75 million in email attributable revenue. A few of our previous and current clients include Orgain, The Chive, Original Grain, and CrossNet.

Thomas Hal Robson-Kanu

Founder, CEO of The Turmeric Co.

Thomas Hal Robson-Kanu has had an illustrious international professional footballing career. He experienced the true value natural nutrition can offer in supporting optimal health. This is what inspired Thomas to launch The Turmeric Co, now one of the UK’s fastest-growing health brands.

Turmeric Co is committed to offering vital innovation in the form of natural health shots, conveniently accessible to everyone in the UK and beyond, and has supplied a number of successful sports teams and professional athletes.

Thomas is also an experienced investor with a demonstrated history of working in the consumer goods industry, with a keen interest in data analysis and business development.

Jason Wong

Partner at Wonghaus Ventures + Doe Lashes.

Jason Wong is the Founder of Wonghaus Ventures and Doe Lashes. Jason is a 24-year-old California-based entrepreneur with over 10 years of brand development, supply-chain management, global logistics, and e-commerce. He is a consultant to celebrities and influencers on their eCommerce business.

Sign up for Jason’s comprehensive eCommerce masterclass “Building Blocks for Success”.

Jeff Lee

Founder, FitTrack.

Jeffrey Sawyer Lee is an entrepreneur and growth marketer who is transforming the DTC space through funnel and creative hacking. As the co-founder of Cubert, and founder of FitTrack, his focus is to create brands that consumers can’t live without and scaling brands up sustainably through performance marketing.

In the past 5 years, he has taken multiple brands from incubation to 8-9 figures.

Josh Elizetxe

Founder, SNOW.

Josh Snow is most known as the founder of Snow® and Powerhouse®.

Snow® has become a direct-to-consumer (DTC) leader in oral care and oral cosmetics and Josh bootstrapped to $100 Million.  Snow® is proud to have over 3.5 million fans and customers in 150+ countries around the world. Snow® has been featured on The Ellen Show, The Doctors, Wendy Williams, The Kelly Clarkson Show, VOGUE, Harper’s Bazaar, Marie Claire, InStyle, WebMD, Harvard Medical, and more. Snow is currently a top 3 ranked DTC brand next to Peloton and FashionNova. Snow® is also a top-selling brand on Target.com, in Best Buy, Bed Bath and Beyond. As of May 2021, a SNOW product was ordered every 15 seconds.

Powerhouse® is a group for e-commerce entrepreneurs generating $1 Million or more per year. Currently, the group represents more than $2 Billion per year in verified Shopify earnings and is accepting new members.

Eric Bandholz

Founder, Beardbrand.

Eric Bandholz is the founder of Beardbrand, Sovrnty & Area 627.

He is passionate about building bootstrapped businesses that are mission-based and customer-focused.

Eric currently resides in Austin, TX with his family.

Val Geisler

Customer Evangelist at Klaviyo

Val Geisler is the Customer Evangelist at Klaviyo. Prior to joining the Klaviyo team, Val was an email marketing consultant for B2B and B2C brands. Because she’s obsessed with improving how brands and customers connect.

Val loves digging into the best ways to use different channels to make lasting connections. And memes, Val loves a good meme, too.

Meghann York

SVP Product Marketing

Meghann York, based in Indianapolis, has recently joined Emarsys to drive Product Marketing for the SAP Marketing Solutions business.

Meghann has a wealth of experience in the space, as a result of a very successful career leading Product Marketing at TicketMaster, ExactTarget, and Salesforce.com.

Meghann’s specialties include executive leadership, sales/marketing strategy development, B2B & B2C customer acquisition, and retention, and thought leadership.

Nii A. Ahene

Chief Strategy Officer at Tinuiti.

Nii is Chief Strategy Officer at Tinuiti – the largest independent performance marketing firm across Google, Facebook, Amazon, and Streaming TV, with over $3 billion in digital media under management for over 900 brands and 900 employees.

Nii oversees Tinuiti’s corporate and partnership development initiatives.